How to Help Your Son or Daughter Choose the Right Master's Degree in Fashion: A Practical Guide for Parents

Published by IIFM - Italian Institute of Fashion Management. 

14 April 2025

Choosing the right Master’s degree is a crucial step for any student, especially in a dynamic and multifaceted field like fashion. As a parent, you want the best for your son or daughter — not just a degree, but a solid foundation for a successful and sustainable career. But how can you navigate the many options available and make an informed decision together?

At IIFM, we understand that parents often have concerns or uncertainties about fashion education. The fashion industry might still be perceived as glamorous but unstable or limited to creative roles only. However, the reality today is very different. Fashion is a global business that combines creativity with strategy, innovation, and management. To help you support your child with confidence, here’s a practical guide to understanding the value of fashion-related Master’s programs and what to look for.

1. Understand That Fashion Education Is More Than Just Creativity

While creativity is at the heart of fashion, today’s industry demands a broad set of skills. Successful fashion professionals blend artistic vision with business acumen, digital know-how, and strategic thinking. Modern Master’s programs—like those offered at IIFM—are designed to develop these diverse competencies, preparing students for roles in marketing, brand management, digital strategy, supply chain, and sustainability.

2. Check the Importance of Expert Guidance

Choosing the right Master’s means more than just picking a course. It requires guidance from professionals who specialize in fashion management education — experts who balance academic rigor with real industry needs. This ensures students get both solid knowledge and practical skills, preparing them for a career that blends creativity and business. For parents, this expert support guarantees a program designed to lead to real job opportunities.

3. Look for Programs That Connect Education with Industry

A key factor that sets top Master’s degrees apart is their connection with real businesses. Does the program offer internships, live projects, or partnerships with fashion companies? At IIFM, we pride ourselves on our strong industry network that enables students to gain hands-on experience and build valuable contacts. This practical approach greatly improves employability and career readiness.

4. Consider the Career Outcomes and Employability

Ask about where graduates go after finishing their studies. Are they hired by well-known brands or innovative startups? Do they work in exciting international markets? Fashion management roles are in high demand worldwide, and a quality Master’s degree can open doors to positions in brand management, marketing, digital innovation, and more. IIFM alumni work across Italy and beyond, showing the global relevance of the skills learned.

5. Support Your Son/Daugher’s Decision with Confidence

Choosing a Master’s degree is a partnership between students and parents. Your role in guiding and supporting them can make all the difference. Encourage your child to think about their strengths, interests, and career goals, and to ask questions about the programs they are considering. Be open to exploring both creative and managerial paths in fashion—the industry thrives on both.

If you’re curious to learn more about how a fashion Master’s degree can shape a meaningful and successful career, explore IIFM’s range of programs in Fashion Business, Communication, Luxury, and Brand Management. We are here to help your child take the next step with clarity and confidence.