FASHION JOURNALISM

If your passion for fashion merges with the desire to tell compelling stories, the Fashion Journalism course at the Italian Institute of Fashion Management is the ideal launchpad. Here, you will not only learn the most effective writing and visual techniques and communication strategies, but you will also immerse yourself in a stimulating environment, in contact with industry professionals. 
You will have the opportunity to build a solid portfolio, gain an in-depth understanding of the dynamics of the fashion system and develop the skills necessary to emerge in a competitive world. This course will provide you with the tools to transform your passion into a successful career, allowing you to express your creativity and become an influencial voice in fashion journalism.
 

The Fashion Journalism course is designed for:

-    Graduates and students in Communication, Journalism, Marketing, and related fields who want to dive into the world of fashion journalism, learning to tell the industry's story with a fresh and creative perspective. The course will equip you with the skills to create content for digital media, magazines, and blogs, exploring how to write, communicate, and analyze the latest trends in the fashion world in an innovative way.
-    Young journalism graduates, aspiring fashion writers, and industry professionals, such as managers and entrepreneurs, who want to break into the fashion journalism field. The course is a perfect opportunity to understand the latest dynamics of fashion journalism, gain industry best practices, and learn how to cover fashion in a compelling and authoritative way.

By the end of the course, you'll have the skills to write articles and create high-quality multimedia content that reflects the latest fashion trends and captures the audience's attention. You will know how to use the right language for each platform, from online magazines to social media, and how to build content that resonates with readers and key industry players. With a comprehensive and dynamic view of fashion journalism, you'll be ready to step into the heart of the fashion world.
 

The Fashion Journalism course boasts an exceptional faculty, composed of fashion journalists, editors, professors, and digital communicators with established experience in the field. The instructors, hailing from diverse publications and platforms, offer a 360-degree view of fashion journalism, spanning from print media to the web, social media to broadcasting. 

Their practical experience and network of contacts allow students to acquire up-to-date skills and connect with industry leaders. Thanks to an interactive and work-oriented teaching approach, you will be able to develop a professional portfolio and prepare themselves for a successful career in fashion journalism.
 

The world of fashion journalism is constantly evolving, and the skills required to effectively and creatively tell the industry's story are becoming increasingly specific. This course is designed to meet these demands, offering comprehensive and innovative training in key areas of fashion journalism. Whether you're interested in writing for magazines, managing public relations, working in digital media, or telling visual stories through images, social media and corporate press, our courses will equip you with the knowledge and expertise to pursue a successful career in the fashion industry. 
The course awards an official IIFM certificate.

Press, Media & PR
The Press, Media & PR course teaches you how to build and manage a brand's communication in the fashion world. From creating media strategies to managing public relations, you'll gain the skills to work with journalists, influencers, and bloggers, ensuring a brand's visibility. You'll learn how to organize events, write press releases, and develop relationships with the media to effectively position a brand within the fashion landscape.

Fashion Business Models
The course aims to introduce students to the main business models that characterize the fashion system, the underlying business logic, and the different positioning choices and strategies, up to their impact on the configuration of characteristic processes. The most current and relevant trends in the sector will also be introduced, with a focus on the fashion and luxury segments.

Ethics & Style
In the Ethics & Style course, you'll explore the ethical side of fashion, addressing the moral and social challenges of the fashion industry. You'll learn how to tell fashion stories that reflect not only trends but also sustainability and social awareness. The course dives deep into the concept of style, not just as an aesthetic element but as a form of expression for values and social commitment, encouraging responsible and authentic fashion journalism.

Fashion Images & Visual Storytelling
Image and visual storytelling are key components of fashion journalism. The Fashion Images & Visual Storytelling course will guide you through the art of telling stories through images. You'll learn how to use visual language, from photography to illustrations, to create compelling content that supports and amplifies a brand's message. You’ll gain hands-on experience working with photographers, stylists, and directors to produce visually engaging content that presents fashion in an innovative and captivating way.

Fashion Writing
The Fashion Writing course is perfect for anyone looking to become a true storyteller in the fashion world. You'll learn how to write engaging and precise content, covering fashion topics, trends, and lifestyle with a refined and adaptable style. From runway reviews to interviews with designers, this course provides the tools to craft fashion stories with a unique voice, suitable for various editorial platforms and audiences.

Digital Journalism & Social Media
The Digital Journalism & Social Media course prepares you to navigate the complex world of digital media and social media in the fashion industry. You’ll learn how to write for online platforms, manage a brand’s social media presence, and create content that grabs the attention of a global audience. The course covers SEO techniques, data analysis, and digital storytelling to effectively and immediately communicate fashion, using the latest technological trends.

Fashion Critics & Trends
The Fashion Critics & Trends course delves into the art of analyzing, evaluating, and critiquing the latest trends in the fashion industry. You'll learn how to spot emerging trends, understand their origins, and assess their potential impact on the market. The course covers key aspects of fashion criticism, including the ability to write insightful reviews, critique collections, and forecast trends while considering cultural, social, and economic factors. Additionally, you'll gain the skills to present your opinions and analyses in a compelling and credible manner, tailored for both print and digital media.

Final Project: Editorial Direction: From Concept to Planning
The Final Project: Editorial Direction course focuses on developing your skills in editorial planning and direction. You’ll learn how to take a fashion concept and turn it into a fully-fledged editorial project. From the initial idea to content development, layout, and production, this course covers every step of the editorial process. You’ll work on developing creative and effective editorial strategies, whether it’s for a print magazine, an online platform, or a multimedia campaign. With a focus on planning, organizing, and leading a project, the course will help you understand the complexities involved in producing a cohesive and engaging editorial product.

Individual Study & Coaching
The Individual Study & Coaching offers personalized, one-on-one coaching to help you refine and enhance your skills as a fashion journalist. You’ll have the opportunity to work closely with an expert mentor who will guide you through a tailored study plan, helping you focus on your personal strengths and areas for improvement. This course provides customized support to help you achieve your individual career goals. 
Crucially, you will also receive expert guidance in developing a compelling portfolio of articles, a vital asset for aspiring fashion journalists. Your mentor will assist you in selecting and refining your best work, ensuring your portfolio showcases your unique voice and professional capabilities to potential employers and industry contacts.
 

IIFM's short courses deliver a dynamic, industry-driven learning experience. Dive into hands-on projects, tackle real-world challenges, and connect directly with leading fashion professionals. We blend cutting-edge theory with practical simulations, company visits, and exclusive networking opportunities.
Gain specialized skills and actionable insights in a condensed timeframe, equipping you to thrive in today's fast-paced fashion and luxury landscape. Experience the IIFM difference – where learning is immersive, interactive, and directly relevant to your career ambitions.

Our specialized short courses in Fashion Law, Fashion Journalism, Digital Fashion, and Fashion Buying can have a direct and powerful impact on your careers, offering market-relevant skills that truly make a difference in the job market.
Featuring an inter-disciplinary Faculty, sessions with professionals, a diverse cohort of international classmates from all over the world - this is the perfect formula for enhancing your expertise and connections. 
And there’s more: upon completion, you’ll join our exclusive Alumni association, a global community of fashion professionals that unlocks invaluable networking opportunities and career pathways.

The courses at the Italian Institute of Fashion Management offer flexible learning, designed to fit your lifestyle, needs and commitments. You can choose to attend classes in person or,  at your choice, join online sessions live or even access recorded lessons whenever it suits you. This flexibility allows you to study at your own pace, balancing your education with work or personal need without any stress. With a modular program, you can fully personalize your learning experience, taking advantage of the opportunity to interact with instructors and experts no matter where you are. The flexibility is total, giving you the freedom to grow professionally while managing your daily responsibilities.

APPLICATION PROCESS AND ADMISSION REQUIREMENTS

To initiate the selection process, prospective candidates must complete the following steps:
1.    Application Form : Complete and submit the application form, accessible at the page APPLY NOW.
2.    CV: Attach a CV to the online application.
Upon receipt of the required documents, IIFM will evaluate the application and will notify the candidate of the final decision (admission or non-admission) within 7 days.

ELIGIBILITY CRITERIA
Applicants must meet one of the following qualifications:
-    Current enrollment in an a degree program or possession of a degree equal to or higher than a bachelor's degree.
-    Knowledge of English

The program is designed for under-graduate students, graduates (bachelor's or master's degrees), and professionals.

FINANCIAL COMMITMENT
The total course fee is €3,500, payable in two installments:
-    First installment: €2,000, due upon acceptance of the application.
-    Second installment: €1,500, due by the start of the program.
These fees include a portion of the study materials and access to the Institute's facilities.
Financial aid is available for the Italian Institute of Fashion Management Master students. For detailed information, please contact: info@iifm-milano.it

Withdrawal Policy
The initial registration fee is non-refundable.
Participants may withdraw from the course up to the eighth calendar day prior to the course start date by sending a written notification to the Italian Institute of Fashion Management's legal address (with advance notice via email). In such cases, a refund of the amount paid, excluding the initial fee, will be issued.
If a participant communicates their intention to withdraw after the specified deadline, or fails to provide notification and does not attend the course, no refund will be granted. However, the participant will have the option to attend a subsequent edition of the course (if available) or another IIFM course within one calendar year of the original course start date, subject to the payment of any price differences.