FASHION WINTER SCHOOL – UNIVERSITY STUDENTS

A focused 2-week intensive program designed to turn fashion knowledge into applied understanding of business, branding, and strategy.

You will explore how fashion brands are built, positioned, and communicated, while connecting classroom learning with real industry contexts in Milan through selected company visits, showroom experiences, and applied project work.

This experience is designed to strengthen analytical thinking, develop practical skills, and deepen understanding of the fashion industry.

Fashion Management: Understanding the Business of Fashion

You will explore the key principles behind how fashion companies are structured and managed, with a focus on brand positioning, organizational models, and strategic decision-making.

The module provides a clear understanding of how fashion brands define long-term direction, manage growth, and operate within a competitive global industry.

Fashion Marketing & Branding: Fashion Market Dynamics and Brand Strategy

You will examine how fashion brands build positioning and market relevance in a constantly evolving industry.

The module focuses on core strategic areas such as consumer behavior, digital marketing & influencer management, brand communication systems & storytelling, and the key drivers behind brand performance in the fashion market.

Fashion Experiences: Field Trip, Fashion & the City

This module provides direct exposure to the fashion industry in Milan through selected company visits, showroom experiences, and retail environments.

Students will engage in guided applied activities designed to connect theoretical concepts with real business contexts and decision-making processes within the fashion industry.

The Fashion Winter School at the Italian Institute of Fashion Management is more than an academic program—it is a highly immersive and interactive experience.

In addition to lectures and workshops, students will take part in:

• selected company and showroom visits in Milan 
• direct interaction with fashion industry professionals 
• applied projects and collaborative exercises 
• guided experiences inside the Milan fashion system 

This is a learning journey designed to transform passion into structured understanding of fashion business dynamics.

The Fashion Winter School is designed for university students who want to:

• understand the fashion industry from a business perspective 
• explore or deepen their knowledge of fashion management 
• prepare for a future career in fashion, luxury, or creative industries 
• experience Milan as a living fashion ecosystem 

No prior experience is required—only curiosity, motivation, and ambition.

An immersive experience in the heart of Milan.

The Winter School is designed as a high-impact 2-week program, combining academic learning with real industry exposure.

Morning Sessions

9:30 – 12:45
Lectures, interactive discussions, case studies, and applied learning activities led by industry experts.

Afternoon Sessions

14:30 – 16:00
Workshops, group projects, and selected fashion experiences in Milan.

Friday afternoons are free, allowing students to explore Milan or nearby destinations independently.

Application Process and Admission Requirements

To enroll in the Fashion Winter School, you must complete the following steps:

1. Submission of the Application Form 
2. Upload of identity document 

Upon receipt of the required documents, the Italian Institute of Fashion Management will notify the candidate.

FINANCIAL COMMITMENT

The Fashion Winter School fee is €1,600, payable in one installment upon acceptance of the application.

The fee includes:

• study materials 
• access to Institute facilities 
• certificate of attendance 

WITHDRAWAL POLICY

The initial registration fee is non-refundable.